Big Brothers Big Sisters of Metro Atlanta Launches “Man Made” Campaign to Recruit 1000 Men in 100 Days

November 14, 2008, Big Brothers Big Sisters of Metro Atlanta (BBBS) kicked off a cutting-edge, non-traditional marketing campaign aimed at recruiting 1000 men to sign up and become mentors within 100 days. The campaign entitled, “Man Made” seeks to create awareness about mentorship and the growing need for male mentors in the metropolitan Atlanta area. The campaign will mark BBBS’s new partnership with Guerilla Tactics Marketing & Media (GTM), an award winning experiential ad agency based in Atlanta as well as engaging the Garner Circle PR to garner celebrity support and awareness for the amazing project. The campaign also launches BBBS’ first effort to proactively recruit men and assist the agency in continuing to deliver life-changing, one-to-one mentoring to boys aged 6-18 launching the viral site www.manmadestories.org today.

Rita Owens, BBBS’s Vice President of Marketing & Business Development, indicated that the campaign will leverage grassroots, cutting edge marketing tactics that are traditionally reserved for use by leading edge brands in the for-profit arena. “We believe we have a respected brand within the non-profit mentoring space. This campaign is built on the premise that we know our target consumer very well and we will therefore use similar tactics that are deployed by strong brands like Coke and Arby’s to deliver the right message to the right consumer at the right time,” states Owens.

Big Brother Big Sister of Atlanta is confident the Man Made Campaign will yield high results and provide a new way for non-profits to incorporate new media into their existing recruitment & outreach strategies. With an impressive list of videos submitted by Boris Kodjoe, Dave FM’s Richard Sullivan, Akon, Big Boi, the Hawks, 95.5 the Beats Murph Dawg, V103′s Frank Ski, T.I., Fox News Mark Hayes, and more become a part of history and visit www.manmadestories.org today.

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