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CNN Losing Authoritative Voice to Social Media

May 27, 2009

Buzz it

CNN has given voice to social media and in the process, like print, has given away its “authoritative voice.”  Why turn to CNN at all when you can get social media everywhere.  The 24 hour news network has become 15 minute of repetitive soundbites and the fame goes to whatever twitterer or facebook from whom they borrow the news. Even myspace has been given a crutch by the network.

Perhaps the network should borrow a page from our forefathers and not give all the power to the people.  They will turn on you or turn you off.  The New York Post has create quite a buzz about CNN’s rating coming up short, namely Anderson Cooper.  They throw in a few jabs at Roland Martin now filling in for Campbell Brown.

For the buzz behind the buzz, we turned to twitter where conversation about both anchors.  At post time, in a 30 minute time frame, there were only two (2) tweets about Anderson Cooper.

TheVirtue: stopped following Anderson Cooper. You’re hot,dude. But your tweets are kind of boring and there are too many of them.
tylerphillip: Had to stop getting device updates from anderson cooper, he overtweets.

Well if that doesn’t say it all.  We also checked tweets for Roland Martin.  Is this not what CNN would do? Going once, going twice.  We’ll take a shower and come back as the current tweets are four (4) hours old and from another news source’s twitterfeed.

We’re back.  Zip nada tweet yet.  But in some fairness to Martin, he’s most active on facebook where you can follow his nightly wardrobe selections with a topic or two.

Just as if we were watching CNN, we’re now bored with this topic. No wonder there is a CNN ratings dive.

follow the buzz | follow the tweets | follow DryerBuzz

Update: Stop the Madness

DrunkTweetsinDC: “Do you feel the need to Tweet” asks CNN. They’re about to have a whole segment on “How to tweet” This should be good.
tishgrier: hmmm….what’s with CNN‘s constantly pitching Twitter? Did they invest in it? I’m not sure it has anything to do with interacting.
jpcody: @kevinhendricks heaven forbid! CNN might have to shut their pie hole about Twitter and cover some real news.
Facebook Convo:
Y. Lattimore DryerBuzz CNN has lost its “authoritative voice.” I watch CSpan for all that’s going on in Washington. People only watch RickSanchez to see themselves. Cooper has gone down like a flame (no pun intended) – he used to be the people’s journalists and you could tell he questioned the status quo now he’s just a pretty boy on TV – if that. thought Lemon would be a breakout – not yet.  Click to See Comments

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