When the Man Behind the Brand is a Woman, The Trendsetter Has To Create a Legacy | what women want
DryerBuzz.com — Women hold the purse strings. From family savings to household spending, the economy and its recovery is right now dependent on the tight grips of women. “All over this country, every day, women are making extraordinary efforts to improve their lives and the lives of others,” remarked Dr. Jill Biden to the Women’s Leadership Forum Issues Conference held in Washington DC in May. Dr Biden’s remarks were echoed by First Lady Michelle Obama on the leadership of women, “we all know that when you need something done, and you ask women to do it, it gets done. End of story.”
First Lady Michelle Obama and Dr Biden along with the current administration are making sure recovery includes what women want. “This is a story that is told every day all around the world, and right here in America — a story about the strength and determination of women. Women who haven’t had much in their own lives, but who know exactly what they want for their children. Women who work those extra shifts, and make those sacrifices, so their daughters –- and their sons –- can have opportunities they never imagined for themselves,” said our First Lady.
Two extraordinary women, we have to imagine the road to DC for Michelle Obama and Dr. Biden did not begin until they as women, wives, mothers, one a lawyer, the other an educator, decided that it was best for their family. Thus began their BrandPlan which continues today.
When the man behind the brand is a woman, the results are What Women Want – impact driven and target focused with the right sense of urgency. What Women Want is largely a focus of the 2010 BrandPlan at www.DryerBuzz.com. Always in our headlines, this season is expanded to include more of What Women Want encouraging the support of entrepreneurs in our families.
President Obama has said entrepreneurship is “the most powerful force the world has ever known for creating opportunity and lifting people out of poverty.“ At DryerBuzz.com we know from experience, when the man behind the brand is a woman, the trendsetter has to also create a legacy. Supporting entrepreneurs since 1993 and buzzing about their brands online since 2002 at the dawning of social media, the year 2010 is ripe for success. As predicted, the digital industry is a major part of our daily lives and at the forefront of entrepreneurial success.
Entrepreneurs hold the key to jobs in America. It was the growth of family businesses and innovation of many entrepreneurs that brought America out of its Great Depression. Their hindsight has to be our foresight. The landscape has changed for the better and is most advantageous to what women want — tools to promote and operate their businesses yet streamlining their time to prioritize family and other commitments.
Speaking of hindsight, entrepreneurs can get much hindsight/foresight each week with DryerBuzz&Co . In a live and on-demand podcast, editor and host Yalanda Lattimore will highlight the success of women and entrepreneurs who focus on What Women Want. Business starts with a relationship. Where women can maintain better relationships, they can maintain better businesses. Helping to spread the buzz and mentoring entrepreneurs with The Buzz Club and BrandPlan consulting, DryerBuzz.com is the bridge to communicating in relationships.
More headlines featuring women have been added to DryerBuzz.com in widgets placed throughout the news site. DryerBuzz has taking on more of a syndication role featuring content from around the web in real time. “Tapping into our own experience, we train businesses to become its own media and build relationships with syndication partners to create buzz for their business. In creating buzz, entrepreneurs can captures the attention of larger audiences, more customers, and the ears and eyes of traditional media,” say Yalanda.
In 2009, Yalanda Lattimore developed the BrandPlan for top networking guru George Fraser of FraserNet to deploy social media including twitter as a communication and service tool to create instant buzz for its annual entrepreneurs conference. The implementation attracted media attention. Within the year to follow, African Americans on twitter led by women remain a trending topic.
When the man behind the brand is a woman, with a precise BrandPlan, established relationships, she can tap into a level playing field, get immediate lasting results, and the trendsetter can create a legacy.
More of What Women Want:
DryerBuzz & CO: Hindsight Live Wednesdays | DryerBuzz.com Podcast
BrandPlan Mentoring | DryerBuzz.com
Unleashing the Power of Women Entrepreneurs | White House
Get Your Innovative Ideas Funded to Empower Women and Girls | White House
FraserNet PowerNetworking Conference June 10-12, 2010 | Atlanta | About FraserNet
Combing the headlines? Get your mind straight where www is What Women Want — www.DryerBuzz.com — Changing the way you look . . . at life.
Hair She Goes: State of Woman 2012
- Access to Industry Experts
- LIVE Interactive Workshops
- Hands-On Demonstrations
- Real-Time Web Presence Enhancement and SEO Training
Buzzed by DryerBuzz May 16, 2010 · Browse More Stories Like This In Hindsight, The Buzz About DryerBuzz, Yalanda P. Lattimore .
Comments