The Buzz: Calling All Young DC Entrepreneurs | Lamell McMorris Launches 2012 Perennial Youth Business Competition to Encourage Students to Launch Businesses

To celebrate the 10th Anniversary of Perennial, a Washington, DC based family of businesses, the CEO of the firm,  lifelong advocate and young entrepreneur, Lamell McMorris, has launched the 2012 Perennial Youth Business Competition. The competition will award ten Washington, DC residents who are enrolled in high school or a high school equivalency program with $1,000 each to start or grow their own business.  In late May, 2012, twenty semi-finalists will be selected to compete with their own “elevator pitches” before a panel of local and national business leaders. In late June, ten winners will be announced, culminating in a banquet on June 23, 2012 where they will be recognized and awarded their prizes.

McMorris explained his motivations for launching this innovative program: “Ten years ago I moved to Washington DC with little more than an idea, a Rolodex, a lot of determination, and a high school intern as my only employee. Today, I’m fortunate to be the CEO of Perennial Strategy Group, a thriving government and public relations firm; Perennial Law Group, which focuses on the entertainment, sports and media industries, and Perennial Sports and Entertainment, a full service operation with agents representing some of the nation’s top athletes.” McMorris continued:  “As an entrepreneur, I’m pleased to encourage young people to think big and act on their ideas, and with the 2012 Perennial Youth Business Competition, I hope to give ten DC youth a chance to do just that.”



To be considered for the prize, contestants must complete an online application detailing their business proposal, financial projections, and marketing strategies.


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