We’re still early on in the lifecycle of the social customer, but as technological developments and consumer adoption accelerate, it’s critical for companies to plan for what they must do to be in lock step with changing behaviors, activities and expectations. This goes beyond putting up a Facebook page and tossing a few tweets out. It calls for taking a good hard look to see if your company’s culture, strategy and technology platforms are able to keep up with the quickly evolving needs and demands coming from savvier, better informed customers.
For the second year in a row Social Biz Atlanta – a free 1-day conference organized by customer relationship management (CRM) industry analyst Brent Leary – is focused on helping organizations take a deeper, more holistic approach to integrating social tools and strategies into the overall business.
The conference will take place Friday February 22nd at the Georgia Tech Research Institute Conference Center, located at 250 14th Street NW, Atlanta GA 30318. The theme of Social Biz Atlanta 2013 is on Improving Customer Experiences by Improving Your Ability to Beat Their Expectations.
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