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Natural Hair Professionals Continue to Disrupt Beauty Industry | Convention Convenes in Atlanta November 12th | Follow the Buzz DryerBuzz

“A movement once viewed as a trend, has completely disrupted the beauty industry,” says Susan Peterkin-Bishop, co-founder of the Natural Hair Industry Convention.

#DryerBuzz — You’ve got to come to Atlanta if you want to takeover an industry.  In the case of beauty and hair, we could say Atlanta is the place to come when you want to takeback an industry.  National Hair professionals continue disrupting the hair industry and they are on their way.

Here’s the Buzz behind the Buzz

Haircare industry professionals from across the country arrive in Atlanta, Ga. November 12th for the Natural Hair Industry Convention (NHIC).  Unlike many consumer-driven natural hair shows, the NHIC will equip and empower more than 500 industry professionals with the necessary skills and in-depth knowledge required to better meet the evolving hair care needs of a growing natural hair clientele.

Now in its 4th year, NHIC is the brainchild of DMV hairstylists, Susan Peterkin-Bishop and Angela Walker.

“According to the research firm Mintel, 71% of black adults in the U.S. wore their hair naturally at least once in 2016,” says Angela Walker, co-founder of the Natural Hair Industry Convention.

The Natural Hair Industry Convention takes place on Sunday, November 12th from 9 a.m. to 6 p.m. EST
at the Renaissance Atlanta Airport Gateway Hotel.

Key convention highlights include:

  • HANDS-ON AND LOOK & LEARN CLASSES featuring the renown Dr. Kari Williams on How to Create the Original Goddess Locs;  Stasha Mabatano-Harris on Mastering The Stitch Braid; Essence China on Flat Twist Up-do Perfection; Sherelle Holder on Next Season’s Loc Styling; Michelle London on Professional Coloring on Locs; Tiffany Poles on Advanced Braiding Techniques and Creative Parting; and Stacey Richards on The Silky Press to name a few.
  • BEAUTY INDUSTRY PIONEERS will also take the stage to empower attendees including Diane C. Bailey, pioneer of the natural hair movement and Shea Moisture Ambassador; Dr. Yolanda C. Lenzy, dermatologist & cosmetologist expert on hair loss; Cornell McBride Jr., president of Design Essentials and global business expansion specialist; Professor Devin Robinson, professor of business & economics and author of How to Succeed in the Beauty Business; and Raymond Torregano, digital technology beauty expert to name just a few.

The NHIC Exhibitor Marketplace features more than 20 exhibitors including Uncle Funky’s DaughterCurlkalon Hair, Joie Naturals, and Shea Moisture who will all be on hand to demonstrate and make available the latest natural haircare products and innovations for professional use.

The convention will close out with Simone Hylton’s Natural Trendsetter Hair & Fashion Show, which will feature her forecasted vision on trendsetting natural hairstyles for the Fall 2017 and Winter 2018 seasons.

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