August 9, 2014
In #27Answers to Create Buzz, blogger and author Yalanda P Lattimore tackled the 27 most frequently asked questions from small business owners and entrepreneurs as it relates to business, customers, networking and social media. But once you build it, and customers come, how do you get them to come back again and again?
Below you will find top 5 buzz making solutions most overlooked when it comes to turning customers into lifetime customers. Try one or two or try them all — they’re all win/win.
5) loyalty cards: a loyalty card encourages repeat biz bringing customers back again and again. LCs offer incentives for return customers with each visit, such as a discount, or free item after number if regular visits. LCs can spark initial visit when incorporated into your business card. Be bold and offer increase discounts with each visit.
4) affiliate program: a bit of re-branding is needed for affiliate programs. At first glance they seem overwhelming to a small business or an entrepreneur. May appear to be more work than worth, but affiliate programs or worth their weight in gold. Think of affiliate programs as referral or incentive programs. Use as an incentive program for customers to earn cash back or other incentives for referring friends. Social media is a great tool to grow your referral program as links are shared and promote infinitely.
3) payment plans: don’t lose customers in a down economy. Meet customers where they are by easing their financial frustrations with a few flexible payment options. Payment plans allow you to maintain good standing relationships with customers while maintaining or even increasing receivables. Payment plans manage themselves when using top apps like automatic billing offered through Paypal and other comps or membership sites. Money comes in regularly. Merchandise goes out when paid in full.
2) memberships: turn customers into lifetime customers with a membership. The most successful business opportunities are driven from memberships. Consider which part of your business, service, or products could you package into repeat services and sold as a membership. Perhaps its a drop shipment or certain products, or subscriptions to certain services. Which would make customers come back again and again and appreciate the ease of monthly automatic payments.
1) advertising and promotion: invest in promoting your business. If done right, the right promotion could actually cost you nothing as in FREE because increase in customers and sales would actually fully reimburse each expense (FREE). If launching a tv, radio, or print campaign is too much, as an alternative, think support local events as sponsors or advertising in special event programs like theatre playbills or community advertising circulars. The investment is usually small, do not require long term commitments, but offer great shelf life which brings in customers again and again.
Learn more about these and other solutions with a copy of #27Answers to Create Buzz. Follow the buzz for more great business solutions.
Learn more great solutions with a copy of #27Answers to Create Buzz
Learn.DryerBuzz.com — you just got the buzz from @DryerBuzz.com — transforming the way we look — at life.
June 24, 2014
Don’t miss the next 27Answers conference chat with Yalanda June27th at NOON. Grab lunch, pen and paper, and get ready for top answers to Go from Audience to Center Stage.
Yalanda P Lattimore wrote the book on buzz after first successful decade in blogosphere as editor of DryerBuzz.com and two decades plus engaging niche audiences. Frequently asked questions from clients, colleagues, and friends are now found in 27Answers to Create Buzz featured popular workbook and resource to create buzz in business and become a household name.
Access to the call is only $27 and includes a FREE signed copy of 27Answers to Create Buzz signed and delivered via USPS, plus FREE ebook to use during the call.
Sign up today. Don’t miss 27Answers: How to Go from Audience to Center Stage
Refer friends and earn 20% cash back. Sign up for referral program in sign bar before sharing link.
May 19, 2014
Best advice I ever received was never meant for me. Not sure if Ida B Well, John H Johnson, or Whoopi had/have me in mind when they spoke/speak respectively. I hang onto their ever word. The courage of Wells, leadership of Johnson, and freedom of Whoopi is what I hope to achieve.
From Wells, I learned there is great power in lending our voices to issues. We can change the world with a headline. She did so pouring her energy into social justice. Wells went from school teacher to journalist who championed issue of justice around lynching. Sometimes we think our lives are headed in one direction, but passion pulls us in another. Giving into the pull of passion, especially with commitment to service, gives value to life.
From Johnson, I learned ownership. My desire to enter world of media came after a long hard study of media and press. Johnson shared his wisdom in Succeeding Against the Odds: The Autobiography of a Great American Businessman. I keep it close by on my kindle. Owning media means impacting imagination, controlling imagery, perceptions, and directly affecting narratives of the day.
From Whoopi, aside from learning to seek pure freedom. I published my first book after reading Whoopi’s Is It Just Me?: Or Is It Nuts out There?. Not that Whoopi talked about publishing or blogging. At the time she hated blogging and bloggers. However, her book read like a blog. So I thought if her book read like a blog, then could a blog read like a book. So I published my blog or rather excerpts from my blog. Makes for a nice book and additional income. Much influence and credibility in being a published author. Whoopi gives us a wonderful career to follow. I love her view on life.
As you can see, the best advice I ever got was never meant for me directly. Some times we have to search for what we need in others — with or without them knowing. Sometimes others leave breadcrumb for us to follow as they lead by example. Mentors and mentees do not have to know each other to encourage or inspire one another. I was born 104 years after Ida B Wells. She died in 1931. There’s not a day that goes by without me thinking of her because her memory is embedded in my work. She, Johnson and even Whoopi encourage me every day.
Learn.DryerBuzz.com — you just got the buzz from @DryerBuzz.com — transforming the way we look — at lfie!
5 Answers for Entrepreneurs to Stay Productive While Family Enjoys Summer Vacation | Learn.DryerBuzz.com #BlogSmallBiz
May 19, 2014
Here comes summer. Summer means time with family and friends. For eager entrepreneurs, vacations and time off means pressure and frustration of balancing family and customers. Customer demand goes into overdrive. Boundaries, priorities and enlisting support from family help make summer a breeze for all.
Here’s 5 answers for entrepreneurs to stay productive while family enjoy summer vacation.
- Set boundaries and expectations
Set boundaries on time and space. Organize a schedule to accommodate family requests without sacrificing time for customers. Define and divide space separating work space and common areas, especially when working from home.
- Take advantage of quiet mornings while family sleeps
Don’t follow the pack of a sleeping in family. Wake early or earlier to enjoy quiet mornings while family sleeps. Set morning breaks to avoid frustration when household comes to life.
- Enlist family support
Tap into talents of family members. Grow your summer team to meet and exceed customer demands. Take advantage of summer interns, volunteers, or make summer hires where increased income potential exists.
- Set aside time to engage with family
Do plan special days, lunches, or outings with family where possible. However, help family understand how summer may not be season for down time in your business or industry. Don’t make promises you can’t keep. Choose another season for vacations.
- Keep priorities clear
The customer is always the priority when in business. But this doesn’t stop feelings of guilt and sacrifice of time with family. Happy families make for happy entrepreneurs and vice versus.
Get more answers when you pre-order #27Answers to Create Buzz for Moms scheduled for release August 1, 2014. Enjoy weekly newsletter, chapter previews with pre-order until signed copy delivered. Order #27Answers to Create Buzz for Moms
Also available now, get the original #27Answers to Create Buzz via print, ebook, or kindle.
Learn.DryerBuzz.com — you just got the buzz from @DryerBuzz.com — transforming the way we look — at life.
May 7, 2014
Set your favorite mompreneur on the right track this Mother’s day. Pre-order her signed copy of#27Answers to Create Buzz for Moms, highly anticipated follow up to 27Answers to Create Buzzfrom Yalanda P Lattimore, editor of DryerBuzz.com, scheduled for release August 1, 2014.
In anticipation of release date and receiving her very own signed copy, mom will enjoy #27Answers weekly newsletter with chapter previews along with advice to create buzz and generate more leads with her PACH™ .
Hot off the press, mom will received her signed copy of #27Answers to Create Buzz for Moms in the first batch shipped August 1st.
Order today during presale. Mom will receive her first newsletter and chapter preview for Mother’s day along with great advice to start creating buzz now.
Yalanda P Lattimore answers frequently asked questions from mom entrepreneurs. #27Answers to Create Buzz for Moms table of contents to include:
1. My office hours… How to balance family and business
2. The PTA is your network
3. Lunches and Legacies
4. Build a Mommy Following in 3 Easy Steps
5. How to Ghange the Game and Diapers
6. How to start a business for FREE (™) and Fully Reimburse Each Expense
7. Create Buzz and Generate Leads with your PACH (™) [Peers Audience Customers and avoid Haters]
More exciting chapters inside. Order pre-sale for exciting chapter previews and weekly newsletter.
April 11, 2014
To blog is to become voice of that which one champions. Karyn Washington championed Brown Girls with her blog For Brown Girls.
FBG was created to celebrate the beauty of dark skin while combatting colorism and promoting self love! FBG was created to celebrate darker shades of brown- to encourage those struggling with accepting having a darker skin complexion to love and embrace the skin they are in. However, women of all shades may take away from FBG the universal and essential message of self love and acceptance.
The Root - 6 hours ago
Karyn Washington’s work in the black blogosphere encouraged a generation of women to love their natural selves and live their best lives.
blackdoctor.org › Health Conditions › Mental Health
10 hours ago – Karyn Washington inspired black women around the world to embrace the beauty of their blackness with the creation of her “For Brown …
by Victoria Uwumarogie – in 63 Google+ circles
10 hours ago – We had the opportunity to talk to Karyn Washington, founder of the website For Brown Girls, and mind behind the project, #DarkSkinRedLip, on …
Blogger Writes Book on Buzz | Get 27Answers to Create Buzz Signed and Delivered $9 plus S&H | by Yalanda P Lattimore, DryerBuzz.com
March 26, 2014
Veteran entrepreneur and blogger, Yalanda P Lattimore, answers 27 of the most frequently asked questions (FAQs) about creating buzz for business, blogging for business and nonprofits, with social media, networking, customers, and business.
Yalanda P. Lattimore is the founding editor of DryerBuzz.com News Podcast and NetTV and owner of Sistributions Media. With two decades engaging niche audiences and helping entrepreneurs create buzz for their business, Yalanda moves into a new arena as an author and publisher.
Also available via Amazon in print and kindle.
DryerBuzz Entertainment Report: Who’s Talking About You? Sherman’s Super Bowl | MLK Wrap Up | Wonder Women Buzz Atlanta | Go from mediocre to best in Buzz!
January 21, 2014
DryerBuzz Entertainment Report — Read It Watch It Listen today and everyday …
Who’s talking about you? that is the question of the day or shall we say weekend. It was all Erin Andrews could think of when she happened upon an interview with Richard Sherman before he could get out of his feeling after his team clinched a win taking them to the Super Bowl. With this Shermanism in mind – are you the best or just mediocre? Who’s buzzing about you?
Here’s what some are buzzing about to kick off the week. First and foremost Richard Sherman’s team IS going to the super bowl. Who does he play for — the Seahawks. Who are they going against in super bowl — Denver. Who’s performing half time — Bruno Mars. When: Sunday, February 2, 6:30 PM on FOX; Where: MetLife Stadium, East Rutherford, New Jersey. This only happens when you’re the best — no mediocre.
If you spent MLK Day in Atlanta — then you probably had the best time commemorating the life and legacy of Dr. King. Any where else — probably mediocre. Hopefully, you followed the buzz all weekend — and you were able to do so via various live streams as we buzzed the city events hosted by the King Center and later Operation Hope’s Financial Dignity Center.
In the #top10weekend report we gave you 10 of the best events happening around town. We took you via live stream to the annual Salute to Greatness Awards dinner held by the King Center each year, hosted by Bernice A King, daughter of slain civil rights leader. Guests hosts were Malcolm Jamal Warner (Cosby Show, Malcolm & Eddie) and Dawn Lewis (A Different World, Hangin’ with Mr. Cooper). Saluted were the greatest of all time Muhammad Ali — accepting for Ali was his daughter Rasheda Ali; One Billion Rising and Eve Ensler, and Sughar Founder Khalida Brohi; along with Xerox Corporation. Amazing evening with leaders of yesterday, today, and tomorrow.
From there, we buzzed comedy, 5k runs, film screenings, marches, speeches, panels and more all in the name continuing the dream of Dr King. Links to streamed events available at DryerBuzz.com. Thanks to all who participated by switching their avatars as part of #choosenonviolence. Keep a King heart everyday and we can change the world.
Now for the best and mediocre of this weekend’s box office. Ride Along with Kevin Hart and Ice Cube burst on the scene taking best with more than $40M; followed by second best Lone Survivor with $22M and The Nut Job with $19M. I guess we can say the Crabtree of weekend take was Jack Ryan at #4 or Devil’s Due at #7 — but if we’re talking about them — are they really mediocre.
Are you ready to become your best. Here’s an event that might take you from mediocre to best in one visit. Connect and learn from experts in the areas of Emotional, Physical, Spiritual, Professional Development, Personal & Business Branding, Love, Wealth Building and Financial Prosperity at one of Atlanta’s premiere Day Spa when you join host Tarra “MsMadamMoney” Jackson and her special wonder women Saturday, February 1, 2014. Registration open now – don’t wait – be great – be your best. Visit madammoney.com/prosperity
That’s your entertainment report from DryerBuzz.com – read it watch it listen today and every day — we’re transforming the way we look — at life – taking you from mediorce to the best buzz behind the buzz. Don’t forget to subscribe and share so you don’t miss it. I’m Yalanda with an A Lattimore, the A stands for always got that buzz at DryerBuzz.com #goneblogging
DryerBuzz Entertainment Report — You just got the buzz from DryerBuzz.com — transforming the way we look – at life.
January 16, 2014
VideoBuzz: In Her Own Words – DryerBuzz and Route TV Remembers Dee Dee Cocheta Williams - How She Changed the Game In Her Own Words
Deemed by Atlanta Journal Constitution as the ‘maestro of marketing,’ Dee Dee M. Cocheta orchestrated her marketing skills in Radio before she went on to her next goal in life, spearheading A.B.C. Publicity in 1999. This award-winning PR and marketing professional coordinated publicity efforts for music, fashion & film events, developed marketing and PR campaigns for hundreds of independent and major Grammy-award winning artists. Because of her influence, Dee Dee was contracted by brands, small businesses and non-profits for her contacts, media relations and social media strategies.
Recognized as a thought leader with extensive experience working with women and Generation Y/GEN Next, Dee Dee could be found advising business owners, organizations, public officials and companies on how to reach this audience who rely on the impact of trendsetters within these demographics for their branding efforts.
Not only did Dee Dee have a successful career, she understood her growth was to learn, give, share and love. In 2013 she shared her message of how to Change the Game with DryerBuzz and RouteTV in an initiative to bring more women to the boardroom of business.
Private services held in Portland with her family. An Atlanta tribute to take place in spring. We miss you Dee Dee.
Sunsets Remember – DryerBuzz.com — Transforming the way we look — at life.
January 15, 2014
DryerBuzz Entertainment Report…
Raw Transcript: Looking for the buzz… you found it – This is DryerBuzz.com Entertainment Report – Let’s get it buzzing – what day is it – yes it’s humpday but it’s also time for Wednesday Woman – women you ought to know and buzz.
Rewind… back to the Golden Globes … back to 12 Years a Slave… and yes we had to search for her almost like a runaway slave. We didn’t see her as the cast came out for the awards … yet Adepero Oduye made a lasting impression on me as one of the films stars. Her scene, the scene of “Let Me Weep Solomon” remains on my heart and i think was one of the most pivotal scenes in the movie – one somewhat overlooked if you ask me. It is the scene where the main character give his speech of waiting for freedom’s opportune — but where are we if no one weeps for women and children – you already know – we are here where we are today. We’ve got to stop missing the story of women and children. Our Wednesday Woman is Adepero Oduye from 12 Years a Slave. I want you to follow her buzz. Pick up her trail in social media. Amazing. See how she was thrust into the path of acting. Discover her previous work and awards. Follow and support her in social media. “Let Me Weep Solomon.”
What is Sochi – Sochi is a couple of things, but as it relates to conversations you’re over hearing along with news items and trends, it refers to the winter olympics. If you hear people talking about going to Sochi – they are going to the Olympics. Winter Olympics gets a bit a shade. One, because its cold as … well let’s just say it’s a different season of sports. There’s ice skating, skiing, speed skating and more. The programming doesn’t inundate television like summer olympics. But it is still exciting. Many athletes are finding out right now if they made Olympic teams and have to prepare right away for the trip to the Black Sea Region. While some are highly endorsed, others are counting on you and you can help an athlete get there – many have launched crowdfunding and you’ll find their campaigns on popular crowdfunding sites.
Speaking of Dreams – you know we’re live and interactive from Atlanta. King Holiday events have already kicked off in our city and gets even better for the weekend leading to the national Holiday, Monday January 20th. We’re honored to host the red carpet and bring you all the buzz behind the buzz in partnership with RouteTV, from the annual Salute to Greatness Award, where one of the King Center’s highest honors, is presented during the Annual Salute to Greatness Awards Dinner, to individuals and progressive organizations in recognition of outstanding efforts toward building Dr. King’s Beloved Community. This year the honor goes to our favorite Heavy Weight Champion, Humanitarian, Philanthropist Muhammad Ali. Also recognized will be Xerox Corporation, One Billion Rising Campaign, Khalida Brohi, and the presentation of Coretta Scott King A.N.G.E.L. Award to deserving youth.
A live stream available to watch all the buzzing interviewers from the red carpet. Don’t miss.
In remembrance and unity, the King Center is asking everything to #ChooseNonViolence MLK Holiday. To show your support and encourage others, an avi has been provided. You’re asked to change your avi to the #NoShotsFired provided on the King Center’s facebook page. Atlanta High Schoolers who make the change and tag the King Center and use the #ChooseNonViolence tag may be randomly selected to attend the Hawks vs the Miami Heat. We’ll be there as events of the MLK Holiday wrap up. Make this year special – #ChooseNonViolence.
That’s your entertainment report from DryerBuzz.com – read it watch it listen today and every day – we’re transforming the way we look — at life. Save the date – Father’s Day — DryerBuzz.com will host a national day of dialogue live from Atlanta – you know the deal it’s time to heal #fatherhood. Live panels and resources. Save the date – join us LIVE. Opportunities now open for panelists, resources and sponsors. This will be another iconic event from DryerBuzz.com. I’m Yalanda with an A Lattimore, and the A stands for always got the buzz at DryerBuzz.com #GoneBlogging.