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27Answers | Top 5 buzz making solutions most overlooked by small biz and entrepreneurs

August 9, 2014

In #27Answers to Create Buzz, blogger and author Yalanda P Lattimore tackled the 27 most frequently asked questions from small business owners and entrepreneurs as it relates to business, customers, networking and social media. But once you build it, and customers come, how do you get them to come back again and again?

Below you will find top 5 buzz making solutions most overlooked when it comes to turning customers into lifetime customers.  Try one or two or try them all — they’re all win/win.

5) loyalty cards: a loyalty card encourages repeat biz bringing customers back again and again. LCs offer incentives for return customers with each visit, such as a discount, or free item after number if regular visits. LCs can spark initial visit when incorporated into your business card. Be bold and offer increase discounts with each visit.

4) affiliate program: a bit of re-branding is needed for affiliate programs. At first glance they seem overwhelming to a small business or an entrepreneur. May appear to be more work than worth, but affiliate programs or worth their weight in gold.  Think of affiliate programs as referral or incentive programs.  Use as an incentive program for customers to earn cash back or other incentives for referring friends. Social media is a great tool to grow your referral program as links are shared and promote infinitely.

3) payment plans: don’t lose customers in a down economy.  Meet customers where they are by easing their financial frustrations with a few flexible payment options.  Payment plans allow you to maintain good standing relationships with customers while maintaining or even increasing receivables.  Payment plans manage themselves when using top apps like automatic billing offered through Paypal and other comps or membership sites. Money comes in regularly.  Merchandise goes out when paid in full.

2) memberships: turn customers into lifetime customers with a membership. The most successful business opportunities are driven from memberships.  Consider which part of your business, service, or products could you package into repeat services and sold as a membership.  Perhaps its a drop shipment or certain products, or subscriptions to certain services.  Which would make customers come back again and again and appreciate the ease of monthly automatic payments.

1) advertising and promotion: invest in promoting your business. If done right, the right promotion could actually cost you nothing as in FREE because increase in customers and sales would actually fully reimburse each expense (FREE).  If launching a tv, radio, or print campaign is too much, as an alternative,  think support local events as sponsors or advertising in special event programs like theatre playbills or community advertising circulars.  The investment is usually small, do not require long term commitments, but offer great shelf life which brings in customers again and again.

Learn more great solutions with a copy of  #27Answers to Create Buzz


Learn.DryerBuzz.com — you just got the buzz from @DryerBuzz.com — transforming the way we look — at life.

Conference Call | 27Answers to Go from Audience to Center Stage | June 27th

June 24, 2014

Don’t miss the next 27Answers conference chat with Yalanda June27th at NOON.  Grab lunch, pen and paper, and get ready for top answers to Go from Audience to Center Stage.

27answerwithbuzzYalanda P Lattimore wrote the book on buzz after first successful decade in blogosphere as editor of DryerBuzz.com and two decades plus engaging niche audiences.  Frequently asked questions from clients, colleagues, and friends are now found in 27Answers to Create Buzz featured popular workbook and resource to create buzz in business and become a household name.

Access to the call is only $27 and includes a FREE signed copy of 27Answers to Create Buzz signed and delivered via USPS, plus FREE ebook to use during the call.

Sign up today.  Don’t miss 27Answers: How to Go from Audience to Center Stage

Refer friends and earn 20% cash back.  Sign up for referral program in sign bar before sharing link.


The Best Advice I Ever Got | Yalanda P Lattimore DryerBuzz

May 19, 2014

Best advice I ever received was never meant for me.  Not sure if Ida B Well, John H Johnson, or Whoopi  had/have me in mind when they spoke/speak respectively.  I hang onto their ever word.  The courage of Wells, leadership of Johnson, and freedom of Whoopi is what I hope to achieve.

01042012_portrait-single-300From Wells, I learned there is great power in lending our voices to issues. We can change the world with a headline. She did so pouring her energy into social justice.  Wells went from school teacher to journalist who championed issue of justice around lynching. Sometimes we think our lives are headed in one direction, but passion pulls us in another.  Giving into the pull of passion, especially with commitment to service, gives value to life.

JOHNSONFrom Johnson, I learned ownership. My desire to enter world of media came after a long hard study of media and press. Johnson shared his wisdom in Succeeding Against the Odds: The Autobiography of a Great American Businessman. I keep it close by on my kindle. Owning media means impacting imagination, controlling imagery, perceptions, and directly affecting narratives of the day.

47629_181583621853666_3141511_nFrom Whoopi, aside from learning to seek pure freedom. I published my first book after reading Whoopi’s Is It Just Me?: Or Is It Nuts out There?. Not that Whoopi talked about publishing or blogging.  At the time she hated blogging and bloggers.  However, her book read like a blog.  So I thought if her book read like a blog, then could a blog read like a book.  So I published my blog or rather excerpts from my blog.  Makes for a nice book and additional income.  Much influence and credibility in being a published author. Whoopi gives us a wonderful career to follow.  I love her view on life.

As you can see, the best advice I ever got was never meant for me directly.  Some times we have to search for what we need in others — with or without them knowing.  Sometimes others leave breadcrumb for us to follow as they lead by example.  Mentors and mentees do not have to know each other to encourage or inspire one another.  I was born 104 years after Ida B Wells. She died in 1931.  There’s not a day that goes by without me thinking of her because her memory is embedded in my work.  She, Johnson and even Whoopi encourage me every day.

Learn.DryerBuzz.com — you just got the buzz from @DryerBuzz.com — transforming the way we look — at lfie!


5 Answers for Entrepreneurs to Stay Productive While Family Enjoys Summer Vacation | Learn.DryerBuzz.com ‪#‎BlogSmallBiz‬

May 19, 2014

Here comes summer. Summer means time with family and friends. For eager entrepreneurs, vacations and time off  means pressure and frustration of balancing family and customers. Customer demand goes into overdrive. Boundaries, priorities and enlisting support from family help make summer a breeze for all.

Here’s 5 answers for entrepreneurs to stay productive while family enjoy summer vacation.

  1. Set boundaries and expectations
    Set boundaries on time and space.  Organize a schedule to accommodate family requests without sacrificing time for customers. Define and divide space separating work space and common areas, especially when working from home.
  2. Take advantage of quiet mornings while family sleeps
    Don’t follow the pack of a sleeping in family.  Wake early or earlier to enjoy quiet mornings while family sleeps.  Set morning breaks to avoid frustration when household comes to life.
  3. Enlist family support
    Tap into talents of family members. Grow your summer team to meet and exceed customer demands.  Take advantage of summer interns, volunteers, or make summer hires where increased income potential exists.
  4. Set aside time to engage with family
    Do plan special days, lunches, or outings with family where possible. However, help family understand how summer may not be season for down time in your business or industry. Don’t make promises you can’t keep.  Choose another season for vacations.
  5. Keep priorities clear
    The customer is always the priority when in business. But this doesn’t stop feelings of guilt and sacrifice of time with family.  Happy families make for happy entrepreneurs and vice versus.

Get more answers when you pre-order #27Answers to Create Buzz for Moms scheduled for release August 1, 2014. Enjoy weekly newsletter, chapter previews with pre-order until signed copy delivered.  Order  #27Answers to Create Buzz for Moms


Also available now, get the original #27Answers to Create Buzz via print, ebook, or kindle.


Learn.DryerBuzz.com — you just got the buzz from @DryerBuzz.com — transforming the way we look — at life.

Blogger Writes Book on Buzz | Get 27Answers to Create Buzz Signed and Delivered $9 plus S&H | by Yalanda P Lattimore, DryerBuzz.com

March 26, 2014

Veteran entrepreneur and blogger, Yalanda P Lattimore, answers 27 of the most frequently asked questions (FAQs) about creating buzz for business, blogging for business and nonprofits, with social media, networking, customers, and business.

on Square Market

Yalanda P. Lattimore is the founding editor of DryerBuzz.com News Podcast and NetTV and owner of Sistributions Media. With two decades engaging niche audiences and helping entrepreneurs create buzz for their business, Yalanda moves into a new arena as an author and publisher.

dryerbuzz02previewnew - Edited

Also available via Amazon in print and kindle.

How to #CreateBuzz: Yalanda P Lattimore says “Go from Audience to the Stage” #27Answers | Watch

August 27, 2013

VideoBuzz: In this quickbuzz video, Yalanda P Lattimore, editor of DryerBuzz.com and author of #27Answers to Create Buzz shares a quick tip on how to create buzz.  “Go from the audience to the stage; from the back to the front. That’s how you create buzz, says Yalanda.”

Catch more of these great tips from #27Answers as you follow the buzz. Subscribe | Instagram | Twitter | Facebook

27Answers — You just got the buzz from www.DryerBuzz.com — Combing the headlines. Transforming the way we look — at life.

What is branding? Click to watch the best Answer ever | #27Answers

August 24, 2013

#27Answers to Create Buzz answers “What’s branding?” Enjoy this really simple answer to a FAQ. Watch. Spread the Buzz

Yalanda P. Lattimore is founder and editor of DryerBuzz.com buzzing online since 2002 with 20 years engaging niche audiences, and author of #27Answers to Create Buzz: with SocialMedia Networking, Customers, and Business
.  Get your copy today.

#27Answers — You just got the buzz from www.DryerBuzz.com — Combing the headlines. Transforming the way we look — at life. 

TODAY: DryerBuzz host free blogging workshop and book signing – Big Buzz Bootcamp Announced

June 20, 2013

By popular demand, DryerBuzz.com continues to host free summer workshops for businesses, entrepreneurs, and nonprofits — Blogging for Businesses and Nonprofits. The buzz just got bigger.

Thursday, June 20th, the award winning news site announced it’s Big Buzz Bootcamp scheduled for Saturday, July 20th.  The bootcamp adds intensive interactive sessions to its already popular workshops. Early buzz registration has begun at a savings of only $59.00.

Businesses and nonprofits not only learn the business of blogging, but create, launch and/or expand their digital spaces to meet demands of customers and those served.  The workshops are centered around the #27Answers to Create Buzz authored by DryerBuzz.com editor Yalanda P. Lattimore.

Blogging for Businesses and Nonprofits workshops will continue in Atlanta through partnerships with Operation Hope and The King Center.  For those west of Atlanta, DryerBuzz.com partners with the Douglasville B2B and ITT Tech for a free introduction Blogging for Business workshop Monday, July 22nd.

Use thumbnails below to learn more about upcoming workshops.  Be sure to register for Big Buzz Bootcamp Saturday, July 20th.  

Blogging for Business with DryerBuzz.com Blogging for Business West with DryerBuz.com Big Buzz Bootcamp with DryerBuzz.com

Workshops: Blogging for Business | Blogging for Business West | Big Buzz Bootcamp

Learn.DryerBuzz! — You just got the buzz from www.DryerBuzz.com — Combing the headlines. Transforming the way we look — at life.


Chat Clippings: 27 Tips When Blogging for Business | Learn.DryerBuzz.com

April 2, 2013

Rewind the tweets to enjoy these tips shared from our latest twitter chat “Tips When Blogging for Business.”  We’ve compiled them in this summary to help spread the buzz on the Business of Blogging for Business.  If you need more, register for our spring workshop starting April 16. 


When blogging…

  • learn the business of blogging for business April 16th with
  • use a blog to quiet noise of social media, sell more, and shutout competition
  • social networks as primary landing pages gives competition access to your customers and contacts
  • use a blog to feature business news to attract media and publicity
  • public does not need full access to your blog. limit access with industry focused membership
  • blogs offer customization similar to websites or shopping carts but easy to update
  • avoid dead air. remove post dates to appear current. blog content has extensive shelf life
  • if using multiple social platforms, embed content into blog so brand appears consistent
  • pull thank you comments using social media widgets embedded into blog
  • feature customers on your blog
  • there’s nothing big business can do on the Web that small business can’t match
  • in retail… offer wholesale section on your blog. sell more
  • in retail… membership or discount club should be part of your success formula
  • video is absolutely necessary. first video should demonstrate how to use your blog
  • second video… how to complete a purchase
  • always be selling. always have a sale or promotion
  • always have an upcoming event… either hosting, participating, or sponsoring
  • partner with content providers of related content
  • don’t be that page with ‘coming soon’ up for six months
  • don’t make excuses for your blog. people don’t know what they don’t know
  • majority traffic comes from search. majority customers still come from eblast and craigslist
  • keep distractions away from customers. keep pages clean so customer focus on purchase
  • treat social media like radio and television. make scheduled appearances. stick to schedule
  • stay up-to-date on business of blogging for business. Spring workshop April 16th
  • online is to blogging what cable is to network tv. more popular but smaller audience
  • bind blogs into books, magazines, product catalogs for larger offline audience
  • YOU ARE YOUR MEDIA! Everything else is syndication!

Sign up for Business Of Blogging For Business smore.com/4e8t-business-… Spring workshop April 16th use “dryerbuzz” discount code save 20%

Learn.DryerBuzz.com – You just got the buzz from www.DryerBuzz.com — Transforming the way we look — at life.

Guest Blog or Pitch A Story, News or Opinion via http://Pitch.DryerBuzz.com


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Spring Workshop: Learn the Business of Blogging April 16th 9AM | Learn.DryerBuzz.com Atlanta

March 22, 2013

Business of Blogging with Blog Pioneer Yalanda P Lattimore

Working in small group session, learn to find niche; build audience and monetize; and use blogging to attract customers; become next great media outlet; and become a household name.

Learn.DryerBuzz.com — You just got the buzz from www.DryerBuzz.com — Transforming the way we look — at life.

Guest Blog or Pitch A Story, News or Opinion via http://Pitch.DryerBuzz.com

Posted via email from DryerBuzz’s posterous

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